Deborah Mittelstaedt for Mint & Berry
Berlin-based feminin brand mint&berry fuses contemporary style with nostalgic detailing. mint&berry was looking for an authentic place to produce the shooting and for a photographer and team who was able to display the atmosphere off the brand. With this task they approached the agency Nowadays, which I was working for during the time.
My job was to come up with some ideas. To me it seemed like a sensible move to involve a female photographer for this project and I turned to fine art photographer Deborah Mittelsteadt, who has a very sensible style using light in a strong and emotional way. In addition the idea rose to shoot in Lisbon, a beautiful place suitable for the brand.